
Matsuzakaya Ueno: Events & Exhibitions
Current and upcoming events, exhibitions and news at Matsuzakaya Ueno, a department store in the Ueno-Hirokoji area of Ueno.
Information
- Address: 3-29-5 Ueno, Taito-ku, Tokyo
- Area: Ueno-Hirokoji
- Map: View on Google Maps
- Official website: https://www.matsuzakaya.co.jp/ueno/
Happening now (0)
No events are currently happening at Matsuzakaya Ueno.
News about Matsuzakaya Ueno

Adventure World POP-UP STORE Opens at Matsuzakaya Ueno
An Adventure World pop-up store will open at Matsuzakaya Ueno from Wednesday, October 21 to Tuesday, October 27, 2026.

"Classic Picture Book Cookie Tin Selection by Cake.jp" Comes to Matsuzakaya Ueno for the First Time
Cake.jp Inc. is holding its "Classic Picture Book Cookie Tin Selection by Cake.jp" at Matsuzakaya Ueno for the first time, starting Wednesday, October 7.

Carrying Ueno's History and Local Craftsmanship into the Future with a Kuramae Plant-Dye Workshop: "Indigo-Dyed Noren for Matsuzakaya Ueno…"
Daimaru Matsuzakaya Department Stores has announced it will work with a plant-dye workshop in Kuramae on indigo-dyed noren curtains for Matsuzakaya Ueno. The project aims to carry Ueno's history and local craftsmanship into the future. (The headline is cut off partway, so check the details page for full information.)
![[Matsuzakaya Ueno] Fukushima's Autumn Flavors Come Together! "Fukushima Fair" from Wed., October 7 to Tue., October 13](/images/articles/af5db1371780596e.jpg)
[Matsuzakaya Ueno] Fukushima's Autumn Flavors Come Together! "Fukushima Fair" from Wed., October 7 to Tue., October 13
Matsuzakaya Ueno will host the "Fukushima Fair," featuring Fukushima's autumn flavors, from Wednesday, October 7 to Tuesday, October 13, 2026.

Famous "Worth-the-Trip" Shops Gather This Fall, Including Usagiya and First-Time Vendor Okashi Hitsujiya, at Matsuzakaya Ueno
This fall, famous shops "worth making a special trip for" are gathering at Matsuzakaya Ueno. Along with Usagiya, Okashi Hitsujiya is setting up shop there for the first time.
![[September 30 Is Japanese Chestnut Day] Ibaraki Confectioner Kasho Fugetsu's "Phantom Chestnut" Yokan Comes to Matsuzakaya Ueno](/images/articles/5806453444a7a7c9.jpg)
[September 30 Is Japanese Chestnut Day] Ibaraki Confectioner Kasho Fugetsu's "Phantom Chestnut" Yokan Comes to Matsuzakaya Ueno
To mark Japanese Chestnut Day (September 30), chestnut yokan from Kasho Fugetsu, a confectioner in Ibaraki, is coming to Matsuzakaya Ueno. The yokan is made with a GI-registered chestnut known for having "only one nut per burr."

Kasho Fugetsu of Ibaraki Brings "Phantom Chestnut" Yokan to Matsuzakaya Ueno (Sept. 30 Is Japanese Chestnut Day)
Ibaraki confectioner Kasho Fugetsu will sell yokan made with a rare "phantom chestnut" at Matsuzakaya Ueno. The chestnut has a government Geographical Indication (GI) registration and is said to grow only one nut per burr. The sale is timed to Japanese Chestnut Day on September 30.

Tokyo Metro × Matsuzakaya Ueno: "Take the Metro to ECOFF!" Campaign
Tokyo Metro and Matsuzakaya Ueno are teaming up to run the "Take the Metro to ECOFF!" campaign.

Matsuzakaya Ueno "Otameshi Osechi" (Trial Osechi)
For shoppers who don't want to get their once-a-year purchase wrong, Daimaru Matsuzakaya Department Stores is offering "Otameshi Osechi" at Matsuzakaya Ueno, letting customers try osechi before they buy.

Akafuku Sells Summer-Only "Akafuku Mizu Yokan" at Matsuzakaya Ueno for the First Time
Akafuku is selling its summer-only "Akafuku Mizu Yokan" at Matsuzakaya Ueno for the first time. From September 10, it will also appear at the "Autumn Gourmet Fair."

Kameju, Nogami, Benoist and More: Popular Shops Gather in Ueno for a Limited-Time Showcase of Trending Food
Popular shops including Kameju, Nogami and Benoist are coming together at Matsuzakaya Ueno for a limited time, offering some of the most talked-about food right now.

[Ueno] Summer Clearance Sale Underway at Matsuzakaya Ueno
A summer sale focusing on clothing and general goods is now underway.