Tokyo Metro × Matsuzakaya Ueno: "Take the Metro to ECOFF!" Campaign
Sep 12, 2026 · Ueno
Tokyo Metro × Matsuzakaya Ueno: "Take the Metro to ECOFF!" Campaign
Overview
Tokyo Metro and Matsuzakaya Ueno are teaming up to run the "Take the Metro to ECOFF!" campaign. The Ueno area has stations on the Tokyo Metro Ginza and Hibiya lines and is known for easy access from across central Tokyo. The campaign builds on this rail network, encouraging people to use public transport while drawing visitors to local shops.
Matsuzakaya Ueno is one of the Ueno area's best-known department stores and has been popular with residents and visitors for many years. This joint campaign with rail operator Tokyo Metro may give people who are thinking of coming by train a new reason to visit.
Details of "ECOFF," which appears in the campaign name, have not yet been announced. Specifics such as what the campaign involves, when it runs, which facilities take part and their addresses are also not yet known. Prices and an official website could not be confirmed either, so anyone interested in taking part will need to wait for an official announcement.
Rail operators and local shops in the Ueno area often run joint campaigns like this, and they are seen as a way to get visitors exploring the wider area and to bring more life to the neighborhood. The "Take the Metro to ECOFF!" campaign appears to be part of this local partnership effort.
We will share details such as dates, venue and prices once more information is available.
Basic Information
- Campaign name: Take the Metro to ECOFF! Campaign
- Organizers: Tokyo Metro, Matsuzakaya Ueno
- Area: Ueno
- Category: Campaign
*The venue, address, dates, prices and official URL have not yet been announced. This article will be updated when details become available.
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