EventFamous "Worth-the-Trip" Shops Gather This Fall, Including Usagiya and First-Time Vendor Okashi Hitsujiya, at Matsuzakaya Ueno

Famous "Worth-the-Trip" Shops Gather This Fall, Including Usagiya and First-Time Vendor Okashi Hitsujiya, at Matsuzakaya Ueno

Oct 3, 2026 · Ueno

[Ueno] Famous "Worth-the-Trip" Shops Gather! Usagiya and First-Time Vendor Okashi Hitsujiya at Matsuzakaya Ueno

Overview

This fall, famous shops "worth making a special trip for" are gathering at Matsuzakaya Ueno.

As the theme suggests, the appeal of this event is that you can browse items from shops you would normally have to travel to, all in one place at Matsuzakaya Ueno.

Highlights include Usagiya, a well-known name in Ueno, and Okashi Hitsujiya, which is setting up shop here for the first time. With a familiar favorite and a newcomer to Matsuzakaya Ueno side by side, it's a great chance both for those who want to enjoy tastes they know and for those hoping to discover new shops.

Since this is Okashi Hitsujiya's first appearance, many visitors may be trying its products for the first time. Being able to visit several famous shops at once, Usagiya included, is a pleasure that only this kind of gathering offers.

Why not stop by Matsuzakaya Ueno during a fall outing or while looking for a small gift? For details such as event dates, check Matsuzakaya Ueno's official announcements.

Event Information

  • Location: Matsuzakaya Ueno

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Sources: https://prtimes.jp/main/html/rd/p/000002514.000005342.html