ADWATER, a New Vending Machine That Gives Free Water for Watching Ads, Launches in Ueno
Oct 13, 2026 · Ueno
ADWATER, a New Vending Machine That Gives Free Water for Watching Ads, Launches in Ueno
Overview
A new type of vending machine called ADWATER has officially launched in Ueno. Its key feature: you get water for watching an ad.
At a typical vending machine, you pay with coins, bills or e-money to get a product. With ADWATER, you get water by watching an ad instead. Making "watching an ad" the way to get a product sets it apart from conventional vending machines.
The system benefits both users and advertisers. Users get water by watching an ad, and advertisers reach people through the vending machine. By pairing everyday drinking water with advertising, the vending machine grows from a "machine that sells drinks" into a point of contact between ads and people.
Ueno is a busy area full of people sightseeing, shopping, commuting and going to school. In a neighborhood like this, a vending machine that gives out water for watching ads is likely to draw attention as a new place to stop by while exploring the area. Vending machines are usually something people walk past without a second thought, but a new way of using them adds something new to the streetscape.
How ADWATER Works
The basic steps of ADWATER are as follows:
- The user watches an ad on the vending machine
- After watching the ad, the user receives water
Details have not been announced yet, including the types of ads, how long they play, the amount and type of water, and how many times each person can use the machine. Check the instructions at the machine itself for how to use it and any conditions of use.
A New Kind of Vending Machine
Vending machines are a familiar part of everyday life all over the city. By adding the act of watching an ad, ADWATER is an attempt at a new way of using them.
It will be interesting to see how users respond to this system now that it is officially running in Ueno. Next time you visit Ueno, keep an eye out for this new vending machine that gives you water for watching an ad.
Basic Information
- Name: ADWATER (a new vending machine that gives you water for watching ads)
- Area: Ueno
- Status: Officially launched
*Details such as location, price and operating hours have not been announced yet.
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