Nakatsugawa, Gifu Wagashi Shop "Matsuba" Opens Pop-Up at ecute Ueno
Sep 28, 2026 · Ueno
Nakatsugawa, Gifu Wagashi Shop "Matsuba" Opens Pop-Up at ecute Ueno
Overview
Matsuba, a wagashi (Japanese confectionery) shop based in Nakatsugawa, Gifu Prefecture, is opening a limited-time shop at ecute Ueno. The pop-up runs for about two weeks, from September 28 to October 12, 2026.
Matsuba was founded in 1950 (Showa 25). Since then, it has been making sweets in Nakatsugawa using ingredients from each of the four seasons. In the world of wagashi, where the changing seasons matter, it is a shop that has stayed committed to working with whatever each season brings.
The pop-up runs from late September to mid-October, in early autumn. It's a chance to enjoy, in Ueno at the start of autumn, sweets from a shop that values seasonal ingredients. The real appeal of a limited-time shop is being able to pick up in Tokyo sweets you would normally have to travel to Nakatsugawa, Gifu, to find.
Limited-time shops are also a good way to discover regional confectioners. For those hearing the name Matsuba for the first time, it offers an introduction to the confectionery culture of Nakatsugawa. For those who already know the shop, it's a rare chance to enjoy flavors from far away close to home. Whether you want something to go with your tea or are looking for an autumn gift, it's worth stopping by.
Highlights
A History Dating Back to 1950
Matsuba was founded in 1950 (Showa 25). Products from a shop that has been making sweets in Nakatsugawa for decades are coming to Ueno.
Sweets Made with Seasonal Ingredients
The shop places great importance on using ingredients from each season, so there's plenty to look forward to from ingredients unique to autumn during the pop-up.
About Two Weeks Only
The pop-up is only open until October 12. With a run of only about two weeks, anyone interested should visit early.
Before You Visit
Details such as the product lineup, prices, and daily availability cannot be confirmed from the information published so far. At limited-time shops, popular items may sell out early in the day. It's a good idea to check the latest information on the official ecute Ueno website before visiting.
Event Details
- Shop: Matsuba
- Venue: ecute Ueno
- Dates: Monday, September 28 – Monday, October 12, 2026
- Official URL: https://www.ecute.jp/ueno/limitedshop
Summary
Matsuba, which has been making sweets with seasonal ingredients in Nakatsugawa, Gifu, since its founding in 1950 (Showa 25), is opening a limited-time shop at ecute Ueno. It's a chance, for about two weeks only, to taste the sweets of a faraway wagashi shop right in Ueno. Why not enjoy some Nakatsugawa wagashi this autumn?
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