Bridal Jewelry Brand TOWA Opens Its First Directly Operated Store, "TOWA Tokyo," in Okachimachi
Sep 2, 2026 · Ueno (Okachimachi)
[Ueno] Bridal Jewelry Brand TOWA Opens Its First Directly Operated Store in Okachimachi
Overview
Bridal jewelry brand TOWA has opened "TOWA Tokyo," its first directly operated store, in Okachimachi. Until now, TOWA had no stores of its own and sold mainly through department stores and select shops. The Okachimachi location is the brand's first standalone street-front store and its first directly operated shop.
Okachimachi has long been known as a "jewelry town," home to many wholesalers of jewelry and precious metals and to jewelry workshops. Many shoppers come to the area for bridal jewelry such as engagement and wedding rings. Given this, TOWA's choice of Okachimachi for its first directly operated store carries symbolic meaning for a brand that specializes in bridal jewelry.
Until now, TOWA products were only available through other retailers. The new store lets customers take their time choosing pieces in a space that more fully reflects the brand's world. Wedding and engagement rings mark a milestone in life, so a store where customers can consult at length with knowledgeable staff is likely to be a reassuring option for anyone considering a purchase.
The store is worth watching as a new stop for people touring jewelry shops in the Ueno and Okachimachi area, and as a place for engaged couples to choose their rings.
Store Information
- Store name: TOWA Tokyo
- Address: Okachimachi
Related articles
GLEN CLYDE SOCKCLUB TOKYO Opens at 2k540
GLEN CLYDE SOCKCLUB TOKYO opened on Thursday, September 10 at 2k540, a hub for craftsmanship.
![[First in Tokyo] Toro Ichi Ueno: An Izakaya Offering All-You-Can-Drink Sake from All 47 Prefectures and Seasonal Seafood](/images/articles/3da7729a1b6c613b.jpg)
[First in Tokyo] Toro Ichi Ueno: An Izakaya Offering All-You-Can-Drink Sake from All 47 Prefectures and Seasonal Seafood
Toro Ichi, an izakaya offering all-you-can-drink sake from all 47 prefectures and seasonal seafood, will open its Ueno location, its first in Tokyo, in October 2026.
Izakaya "Toroichi Ueno" Opens October 16 (First Tokyo Location)
An izakaya offering all-you-can-drink sake from all 47 prefectures and seasonal seafood, marking the chain's first location in Tokyo. On opening day, it will hold an event featuring "120 minutes of all-you-can-drink sake for 1 yen" and "free bluefin tuna chunks."